On Saturday, February 2nd, the title was host to an in-game performance by world-class EDM DJ Marshmello; attended by some 10 million concurrent users, the virtual concert offers a potent glimpse of what virtual events and virtual reality will mean for the future.
Lasting for just over 10 minutes, the concert simultaneously attracted over 10 million concurrent players worldwide (across simultaneous instanced performances of less than 100 players each) For comparison, Guinness World Records holds that the largest ever concert was attended by 4.2 million people. The event also boosted Marshmello & Bastille’s collaboration track, “Happier”, from #8 to #2 on the Billboard Hot 100 list.
The production was quite a spectacle, boasting a virtual lighting system that could rival the complexity of top EDM stages from real events such as Insomniac Events’ Electric Daisy Carnival. And it was all surprisingly lifelike for something rendered in the Unreal Engine, led by a motion captured performance of Marshmello behind the turntable. You can watch it below.