HUF partners with It’s A Living—a.k.a. Ricardo Gonzalez—on a collaborative collection highlighting the artist’s signature “drip-script” letterform. Originally from Durango, Mexico, and currently based in Brooklyn, NY, Gonzalez developed an early passion for hand-lettering as a graffiti-writer before advancing his career under the pseudonym It’s A Living.
Rooted in skate and graffiti culture—and friend of the brand by way of HUF-ambassador Haroshi—Gonzalez also hand-painted 10 limited-edition “Downhill From Here” cruiser decks exclusively for the HUF online store. The HUF x It’s a Living collection is now available at HUF stores and online.