HUF SPRING DROP 2 LOOKBOOK FEATURING SMINO

With the second drop of the Spring 20 collection, HUF introduces the Sound Series – a spotlight on eclectic artists on the rise who are reshaping the culture through their music and individual style. Take a first look and come…

HUF celebrates the year of the Rat pack

HUF rings in the decade with the Year of the Rat pack, a rat-themed capsule celebrating the Chinese New Year and the 2020 Year of the Rat. The collection consist of grahic tees, crewnecks, hoodies, long sleeves, socks and caps.…

HUF x PHIL FROST

HUF partners with New York artist Phil Frost on a collection celebrating the artist’s renowned visual style. Coming from similar backgrounds in skate and graffiti culture, this collection highlights the artist’s trademark heart symbol and mask-like faces and comes complete…

HUF x TROJAN

HUF teamed up Trojan condoms on a capsule of apparel and accessories celebrating a safe, healthy, and fun sex life. Highlights include the Hot Sex Pocket tee, the XL-sized Magnum skateboard deck, and the Contrast hoodie complete with a condom…

HUF x IT’S A LIVING COLLAB

HUF partners with It’s A Living—a.k.a. Ricardo Gonzalez—on a collaborative collection highlighting the artist’s signature “drip-script” letterform. Originally from Durango, Mexico, and currently based in Brooklyn, NY, Gonzalez developed an early passion for hand-lettering as a graffiti-writer before advancing his…

HUF HOLIDAY 19 COLLECTION PREVIEW

No sleep in Brooklyn. Peep the HUF Holiday 19 lookbook, shot in one night in Brooklyn, NY. The collection drops somewhere today.

HUF LOVES BOOBIES!

In honor of breast cancer prevention month 2019, HUF partners with KEEP A BREAST Foundation, to present an exclusive apparel capsule to raise money and awareness to continue the fight against breast cancer. The capsule consist of a t-shirt, a…

HUF x Betty Boop capsule collection

Betty Boop is regarded as one of the first and most famous animated female characters of her time. Making her first appearance on August 9, 1930 in the cartoon Dizzy Dishes, her popularity through the surreal and sometimes suggestive cartoon…

HUF FALL 19 COLLECTION LOOKBOOK

The summer is in full effect and most brands are already gearing up for the news season. We’re being reminded by HUF to enjoy the weather and get ready for their Fall swag.  Check out their Fall 19 collection lookbook.…

Fuck it get some HUF shorts

@HUF is getting ready for this Summer, dropping a bunch of new shorts. One of them being the Fuck it shorts available in three new colors Black, Biscay Bay and Camo.